A study of relationship between service advertising strategies and Dissertation

A study of relationship between service advertising strategies and consumers responses within hospitality industry - Dissertation Example Results The following mean ranges have been used for the substantive interpretations of the means: 1.00-1.49 – strongly disagree; 1.50-2.49 – slightly disagree; 2.50 – 3.49 – neutral; 3.50-4.49 – slightly agree; and 4.50 – 5.00 – strongly agree. Table 1a. Descriptive statistics: The advertisement caught my attention. Mean Std. Deviation Advert 1 3.94 0.80 Advert 2 3.76 0.86 Advert 3 4.17 0.66 Total 3.96 0.79 On the capacity of the advertisement to catch their attention, the means for all three advertisements all suggest agreement. Table 1b. One-way ANOVA: The advertisement caught my attention. Sum of Squares df Mean Square F Sig. Between Groups 12.40 2.00 6.20 10.30 0.00 Within Groups 261.77 435.00 0.60 Â   Â   Total 274.18 437.00 Â   Â   Â   The one-way ANOVA suggests that there is a significant difference among the three advertisements’ ratings on attention getting capacity (F=10.30, p=.00). The post hoc tests in Table A1 (Appendix A) indicates that Ad 3 received significantly higher means than the other two advertisements. Ad 1 is likewise more effective than Ad 2 on this aspect. Table 2a. Descriptive statistics: The advertisement elicited my interest in the hotel being advertised. Mean Std. Deviation Advert 1 3.84 0.63 Advert 2 3.79 0.72 Advert 3 3.99 0.58 On the capability of the advertisement to elicit interest in the hotel, all means suggest agreement by the respondents. Table 2b. One-way ANOVA: The advertisement elicited my interest in the hotel being advertised Sum of Squares df Mean Square F Sig. Between Groups 3.31 2.00 1.65 3.98 0.02 Within Groups 180.79 435.00 0.42 Â   Â   Total 184.09 437.00 Â   Â   Â   On the capability of the advertisement to elicit interest in the hotel being advertised, the F-value indicates that there is indeed a significant difference among the ratings given to the 3 advertisements (F=3.98, p=.02). Table A2 (Appendix A) indicates that Ad 3 garnered significant ly higher ratings than the other two advertisements on this facet. Table 3a. Descriptive statistics: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Mean Std. Deviation Advert 1 3.33 0.82 Advert 2 4.10 0.78 Advert 3 4.26 0.62 On the conviction that what is shown in this advertisement must be true and developing a positive disposition on the respondents, Ad 2 and 3 garnered agreement. However, Ad 1 received a neutral rating. Table 3b. One-way ANOVA: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Sum of Squares df Mean Square F Sig. Between Groups 72.18 2.00 36.09 64.61 0.00 Within Groups 242.99 435.00 0.56 Â   Â   Total 315.17 437.00 Â   Â   Â   The one-way ANOVA for statement 3 suggests that there are significant differences yielded for the ratings given to the 3 groups (F=64.61, p=.00). The results in Table A3 (Appendix A) indicates that Ad 3 got higher ratings than the other two ads on this facet, whereas Ad 2 received a higher rating compared to Ad 1. Table 4a. Descriptive statistics: I would like to know more information about this hotel by looking it up in the telephone directory and calling this hote

Addictions Theory- Theoretical Conceptualization Essay

Addictions Theory- Theoretical Conceptualization - Essay Example Many theories have been developed to explain why people become addicted. Key among them is the disease theory of drug addiction. As aforementioned in the abstract, the key reason why people become addicted is related to the personal choices one makes. It is not by any means as a result of any kind of disease. It is worth noting that in a real disease, there are parts of the body which are usually in a state of physiological dysfunction, and this then causes symptoms which are not desirable. For instance, when it comes to cancer, the mutated cells would be the proof of a physiological abnormality. Looking at diabetes, low insulin production or failure of cells to use the insulin in the right way can be pointed as the physiological malfunctioning that is behind the harmful symptoms. If one has either or both of the aforementioned diseases, one cannot decide to make a choice of stopping the symptoms or opt to end the physiological malfunctioning which generates the symptoms. Such patients can only opt to end the physiological malfunctioning in the body through taking medicine, and in the diabetes case, treatment measures indirectly stops the symptoms. In addiction, there is no existence of physiological dysfunction of the body. The best physical proof fronted by proponents of the disease theory falls completely off the representing measure of a physiological malfunction. This is the widely touted brain scan. The National Institution of Addiction and Drug Abuse (NIDA) is the organization behind fronting the brain cells. NIDA defines addiction as a chronic brain disease which includes compulsive drug use and seeking, inspite of the obvious harmful consequences (NIH Medicine Plus, 2007). That it is regarded as a brain disease since drugs normally alter the brain structure and the way it operates. Such changes to the brain can last for a long time and often lead to the damaging behaviors observed in those people who abuse drugs. NIDA gives an outright